Taylor Swift: Swiftie Culture
I thought this would be relevant since I love Taylor Swift and she comes to Houston next week!!
Compliance is when people change their behavior in order to be in uniform with the people around them. Many people dress up as their favorite album to the Era's tour, kind of placing them into a crowd of people who relate to them.
Obedience is the behavior elicited from a direct demand. Chants made by Taylor, or some made by fans, are often used during songs like Delicate, Bad Blood, and Anti Hero.
Social facilitation is when people tend to increase their level of performance in the presence of others. Taylor loves to play for her fans, so she most likely sings better while performing in a stadium rather than recording a song in the studio.
Group polarization is the tendency to make more extreme decisions as a group. For instance, after the MTV Music Awards in 2009, many of Swifties shamed Kanye West for interrupting Taylor's speech when receiving her award. He received much hate afterwards (well deserved), and is still known for it today.
Reciprocity norms are when people who help others, receive equivalent benefits from them in return. Taylor often did meet and greets with her fans at concerts in the past to show how much she loved and appreciated them; however she will not be doing so at the Era's tour due to covid :(
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